Strateji Katı
Brand Identity, Signage & Environmental Graphics, Typography
Identity and custom typeface design for the new CNBC-e news program called Strategy Floor.
“Strategy is a process that has a beginning and an endpoint, but it continuously exists between these two points. This reminds viewers that strategic thinking should be approached with a long-term perspective, not a short-term one.
Therefore, while the elements in the middle of the line are strategically aligned with the subject we handle and change in parallel, the line (i.e., the process) remains the same. The subject we deal with never overshadows our brand.”
