Pumpoo Dry Shampoo
Brand Identity, Packaging Design, Editorial Materials
Brand identity and multiple packaging design for a new dry shampoo brand.
“The client’s dream was to create the next Kleenex of tissues, the next Redbull of energy drinks & the next Chapstick of lip balms.
Pumpoo is going to be the new word to refer "dry shampoo”.
The design was inspired by the different situations that Pumpoo is used, as well as different types, colors and textures of people’s hair. The world of hair is colorful, so are we.”
