“Neanderthal Finance Guy” Campaign

Figopara is a modern SME cash-flow platform that enables business owners to quickly cash their invoices and reduce long maturity periods. In this campaign, we introduce a character from the "financial stone age" — a Neanderthal finance guy who hasn’t discovered Figopara yet. But with the press of the futuristic Figopara button (the silver and pink icon), he’s about to step into a new financial era, making his cash flow process faster and simpler.

Client: Figopara.com
OOH & Digital Campaign
Date: 2024