Figopara “Waiting Points” Campaign

Business owners often wait too many days to receive payments, and Figopara provides a solution to this. Jora Studio built the campaign around an insight: people spend unnecessary time waiting in many everyday situations—at airports, metro stations, and in traffic. Using these "waiting points," our Comms planning strategically delivered the message that with Figopara, waiting is no longer necessary. This targeted outdoor campaign spanned high-traffic and waiting locations across Istanbul, effectively reaching millions and positioning Figopara as the smart choice for speeding up cash flow.