Bootiful Cream
Brand identity and multiple packaging design for a new firming body cream line.
Brand Identity, Naming, Packaging Design
“For BOOTIFUL, we designed a fun and bold brand identity that steps away from the typical polished look of anti-cellulite products. Instead of unrealistic body ideals, we embraced natural shapes and playful visuals, promoting body positivity in an approachable way. This fresh design sets them part with authenticity and personality.”